No. of Recommendations: 0
I've been reading some of the articles you posted, very helpful. The conference call was 40 min and the Q&A which I have yet to hear is 80 minutes. Prices going up in Jan04 for first time in 16 years to 30c a pack of 5 strip gum from 25c. Also dropping price for sugarfree gum to 30c which is lower than competitors and will increase penetration of market and boost their share.

From one of the articles I've just been reading it's really all about competitive advantage. How long a company can produce returns greater than the cost of capital. Wrigley's is trying to expand into 3 areas: Latin America, Russia and China. They own Australia with ~95% market share. They have a product in Eastern Europe ( Orbit?) that is doing well. They adjusted the flavors to match population preferences.

I've never chewwed much gum in my life, maybe I'll make up for lost chews and try out the products.
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