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Author: MetroChick Big funky green star, 20000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 885618  
Subject: Re: JCP Is Sinking Date: 11/16/2012 11:23 AM
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I've found Talbots is changing to be more similar to Ann Taylor, and therefore getting the mid/late career woman. Demographics change and a company is going to change along with it's demographic. When I was younger I thought of Talbots as more for the preppy, ladies-who-lunch, CT-executive-housewife crowd. With more women in the workforce and divorce rates - there's probably less of that now. Marketing to the "grey haired" - which for the most part means retired folks since there's tons of articles on how 40+ employees don't want to "look old" in a tough economy - isn't going to generate great revenue, since retirees probably spend less overall on clothing. Plus, there are fewer business formal employers now - so what someone sees as "young" may just be the more informal business casual attire that's more popular in the workplace now.
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