I've neither seen nor heard anything about Mondavi, including advertising. I'm a bit disappointed in the company in respect to its lack of marketing. My guess concerning the increase today is that diehard shareholders like us have taken advantage of this opportunity to buy more stock. A colleague of mine, the chair of the business division at a community college, looked at the recent nosedive as merely "stocks on sale!" Are any of you taking advantage of the sale, or are you drowning your sorrows in wine? I have been trying out different Mondavi labels and have grown attached to the Caliterra Chardonnay.
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