I've posted about JCP here a few months back. Totally agree, this is a binary result - either they make it or not (not counting on outside takeover scenario - but obviously this will only happen if stock price is down the toilet).

There's kind of a big bet on Joe Fresh, which is their push of the store within a store concept. Some say this is a make or break for JCP. I'm not a gambler by nature and therefore I feel that Ron Johnson's strategy is too much of a gambit. Think of it this way:

1) They stopped sending out sale coupons
2) People stopped shopping at JCP
3) They revamped stores,
4) People still not coming back in droves.

=> What do you do? Obviously, you backtrack on what you did that stopped people from coming. START SENDING THOSE COUPONS for crying out loud. When they get a feel of the new JCP remodel, then maybe you can reduce the sales coupons.

ibarz
- down 15% on JCP