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I've seen a number of Abilify commercials, but I don't remember offhand if I've seen this one. I think this medication was suggested to me in about 2004, or so. I can't remember right now. I did not go on it myself.

My guess is that they try to bring up the topic of severe depression (or mood swings?) in a way that is approachable without dissuading off most of the people who see the commercial (and assumed unfamiliar with psychiatric issues) by putting it in a cutesy fashion that can still seem relevant to those who know.

Lois Carmen D.
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