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I've started referring to this pattern as the Milky Way approach to writing. Identify a few key ingredients that people like (chocolate, caramel) then add a bunch of "nougat" made up of fluffed up hydrogenated fat and other mystery ingredients and sell it as a product. Using this approach doesn't mean people won't like the product and that you won't sell a lot of candy bars, but the nutritional value of the product is suspect and definitely not good for you in high doses. Andrew Ross Sorkin's Too Big To Fail is a good example of the Milky Way approach to "investigative journalism" (as is virtually any book written by Bob Woodward in the past 20 years).

Amen to this.

Overall, I have to say that this is one of the best posts ever to have appeared on The Mötley Fool. No question.

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