UnThreaded | Threaded | Whole Thread (12) | Ignore Thread Prev | Next
Author: LorenCobb Big gold star, 5000 posts Top Favorite Fools Top Recommended Fools Feste Award Nominee! Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 465369  
Subject: Re: BOOK REVIEW: Bull by the Horns Date: 10/3/2012 10:09 PM
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Recommendations: 18
I've started referring to this pattern as the Milky Way approach to writing. Identify a few key ingredients that people like (chocolate, caramel) then add a bunch of "nougat" made up of fluffed up hydrogenated fat and other mystery ingredients and sell it as a product. Using this approach doesn't mean people won't like the product and that you won't sell a lot of candy bars, but the nutritional value of the product is suspect and definitely not good for you in high doses. Andrew Ross Sorkin's Too Big To Fail is a good example of the Milky Way approach to "investigative journalism" (as is virtually any book written by Bob Woodward in the past 20 years).

Amen to this.

Overall, I have to say that this is one of the best posts ever to have appeared on The Mötley Fool. No question.

Loren
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (12) | Ignore Thread Prev | Next

Announcements

Foolanthropy 2014!
By working with young, first-time moms, Nurse-Family Partnership is able to truly change lives – for generations to come.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Post of the Day:
Macro Economics

Looking at Currency Ratios
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and "#1 Media Company to Work For" (BusinessInsider 2011)! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement