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J.C. Penney Making Cents
By Ryan Fuhrmann, CFA
August 16, 2006

Recent results at 100-year-old J.C. Penney (NYSE: JCP) suggest that the company has remembered that merchandising matters.

After a strong consumer response to the department-store chain's jewelry, women's apparel, and accessories, to name a few product areas, Penney's has logged a couple of years of positive same-store growth. It's also looking to grow its store base toward more off-mall locations. After a strong run, the stock is near its 52-week highs, but it could be set for further upside.......
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