JetBlue Airways has begun the non-stop service between San Francisco and Fort Lauderdale, planned for San Francisco International Airport (SFO) this winter.I think this will have a decent (and positive) effect on the airlines fortunes moving forward as they take on virgin America, et-al with the coast to coast service. Article link:http://www.infogrok.com/index.php/transport/jetblue-begins-n...
JetBlue Airways has begun the non-stop service between San Francisco and Fort Lauderdale, planned for San Francisco International Airport (SFO) this winter.I think this will have a decent (and positive) effect on the airlines fortunes moving forward as they take on virgin America, et-al with the coast to coast service. Virgin has just begun the same--today, as a matter of act--from SFO and from San Diego direct to Ft Lauderdale.I used to be a fanatic JetBlue fan, but they have changed. Their service is NOT what it was, the whole attitude to customers is mechanical and not caring. You wouldn't believe their issues with delayed flights, cancelled flights, not giving waiting passengers any accurate information. It once was that all you heard were great things about JetBlue. Now I can't tell you how many people I know who hate that airline. And I'm far from a fan now, with delays, inaccurate "explanations" (eg, blaming a delay on the weather, when other flights to the same airport are all taking off), inconvenient schedules. I had a terrifying experience on my last JetBlue flight--the flaps failed. Makes for a very interesting landing. Not even a "we're really sorry that happened" email, let alone any compensation. And although Virgin doesn't service nearly the number if airports, their culture is like what JetBlue used to be. Plus their flight schedules are SO much better! And they take off on time. You can get food on board if you want--order it from your touch screen, paying with credit card. And Virgin America has often cost less than JetBlue for the same route. Although now that they charge you $20 for each checked bag, that eats up the difference.JetBlue may be a good thing to hold on to as an investment, but it sure doesn't get my vote as an airline any longer. Once the guy who founded it left as head, after their meltdown, it's not the same place. And I've spoken to older JetBlue employees who find that in many ways it's changed for the worse. They miss the old culture too. I fly JetBlue now only if there's no other lower-fare option.sheila
Virgin is also expanding to Chicago O'Hare in 2010 and another city (not yet mentioned but where "you can't see the ocean") that will probably be mid to long haul flying. With JBLU they are competing against a good airline on long haul flying with Virgin America and on the East Coast and Carribean with Air Tran. I'm not saying the JetBlue can't compete with these carriers but that there is an uphill struggle with deep pockets behind Virgin America and lower costs with Air Tran. JBLU may be a buy-out candidate but I'm not sure what value they could add to another airline's network.If customer experience is declining (as per post from sheil727) this could hamper their growth and future profitability. I haven't flown them yet as the places I fly from Dallas JetBlue doesn't operate or there are easier ways to get there.Disclaimer: Author owns shares of Southwest Airlines
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