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Just a further point...I consider the Footstar bankruptcy a one time and extraordinary event.

http://biz.yahoo.com/ap/040422/earns_reebok_4.html
First quarter sales rose 4 percent to $831 million, from $798 million. U.S. footwear sales were up 2 percent, from $257 to $261 million. Paul Fireman, Reebok's chairman and chief executive, said U.S. footwear revenues were hurt by the March 2 bankruptcy filing by Footstar, a major customer

But the key is that they have increased their marketing efforts...

Fireman said operating expenses increased by $30 million, compared to last year, as the company increased advertising and marketing as part a long term growth strategy.



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