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Just read on the Apple insider that Crysler is joining the club to make Ipod accessibility on all of their new cars. How will this affect tommorows market?

With Chrysler's participation nearly 40% of all passenger vehicles sold in the US will have some degree of iPod integration.

No other MP3 player is supported. Period.

How do competitors of iPod overcome that kind of inertia?

When the peripherals consumers want, when the cars consumers drive, all suppport iPod (to the exclusion of everything else) they don't.
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