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Just some friendly advice - you may have been making loads of money recently on Shorts, but this stock will not be one of them. Sorry!

Reality is that this is a fairly boring company - not a high profile, mostly mid-upper tier customers, multiple revenue streams (consultancy, e-solutions, outsourcing) that stabalise earnings over market turmoil. There are no skeletons in the cupboard, no potential law suits (and never likely to be), but then again no wonder products or propositions to shoot the stock up.

If you want the real picture - speak to any of their customers. KEA services are dependable, reliable and add value. A lot of revenue is from repeat business. This is a largely stable stock, though without the global brand awareness to jump big.

So now can everyone tell why this stock is going up?

Stock valuations are a combination between potential returns and the risk associated with the investment - basic economics. This stock is not part of a bursting technology bubble, the company has a sound & stable (somewhat conservative) business model.
LOWER RISK = HIGHER VALUATION MULTIPLES (especially in Bear territory)

Hope this answers all you queries and saves you money. Wild guess - look for $25 steady through Q4.

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