http://www.fool.com/investing/dividends-income/2007/01/22/keeping-tabs-on-keycorp.aspxKeeping Tabs on KeyCorpBy Ryan Fuhrmann, CFAJanuary 22, 2007In the crowded, publicly traded banking space of investing, what sets one bank apart from the other? The decision follows a similar checklist a Fool would use when investigating any investment opportunity. A good place to start is to check out our guide to what it means to invest Foolishly, also known as Rule Maker investing. The key ingredients include finding a company with a leading brand, solid track record of profitably growing the business, and strong cash flow generation. It's also important to determine whether the future outlook is also bright and how the company compares to its key competitorsReturning to banking, what's one to make of the investment appeal of Cleveland, Ohio-based KeyCorp (NYSE: KEY)? ........
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