http://biz.yahoo.com/ap/060212/kellogg_at_100.html?.v=2

Kellogg Marks 100th Year in Business

Sunday February 12, 3:07 pm ET
By James Prichard, AP Business Writer

Kellogg, Cereal Company That Put Battle Creek, Mich., on Map, Marks 100th Year in Business

BATTLE CREEK, Mich. (AP) -- It was 1894, and the chief physician at the Battle Creek Sanatorium and his younger brother were experimenting in the hospital's kitchen, trying to create a better-tasting replacement for the nutritious but bland bread served to patients.

Instead, Dr. John Harvey Kellogg and William Keith Kellogg ended up accidentally inventing flaked cereal. The discovery eventually led the business-savvy "W.K." Kellogg to establish what is now the Kellogg Co., which marks its 100th anniversary on Feb. 19.

The business has grown into the world's largest maker of ready-to-eat cereals, with net sales of $10.2 billion in 2005. Its products, including Rice Krispies and Special K cereals, Eggo frozen waffles and Keebler cookies, are marketed in more than 180 countries.