Reading this:http://seekingalpha.com/author/first-adopter/instablog... I wondered how it might affect Coke's competitive environment. Any ideas from people who actually drink carbonated beverages? SODA looks like it might be an interesting investment idea in and of itself, currently trading at a very reasonable multiple of earnings (about 11 times last quarter's annualized earnings), with meteoric growth.Regards, DTM
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