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Granted, i don't look at different packaging that much because i usually go for the same brands over and over.
But I was in a situation where i had to go with what was on the shelf at the company store....Kotex (which i probably haven't looked at in 20 years)

Anyway, who does their marketing/logo?

Whose idea was it to use predominantly white packaging and then put bright red flowers on it?
Same with their trademark/logo- the red spot.

Yes, the blood is what they are for, but to look at the packaging and basically see blood spots - no, not so reassuring.

peace & marketing
t
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