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Hi Fellow Fools,

I'm not ready to put this one in Amazon's column just yet, but it does present Kroger with an interesting set issues:

When The Kroger Co. (NYSE:KR) reported its recent financial results, increased competition and a decrease in same-store sales were already taking a toll. This forced the grocer to lower its profit forecast for the year by 10%. The company's stock fell 19% on its lackluster performance and reduced guidance -- then Amazon.com, Inc. (NASDAQ:AMZN) announced it would buy organic grocer Whole Foods Market, Inc. (NASDAQ:WFM). Kroger stock fell another 9%, to levels not seen in more than three years.

The news sent shockwaves through the grocery industry, sparking a wholesale sell-off in all the major players. Kroger, as the leading grocer in the U.S., has the most to lose. Amazon, an e-commerce powerhouse, has disrupted a large swath of the retail industry and has been testing the waters in the grocery industry for nearly a decade with its Amazon Fresh and Amazon Pantry concepts, and its concept store without checkout lines.


https://www.fool.com/investing/2017/06/23/kroger-has-bigger-...

Danny
MELI, ATW, IMAX, ISRG, BABY Ticker Guide
Phoenix 1 Contributor
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