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Author: hokieharry Big gold star, 5000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 317  
Subject: LF On Front Page of WSJ today Date: 12/18/2003 11:25 PM
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On the front page in the lefthand column; the one for their biggest story, is a great article on how LF overcame a major problem on the intro of the LittleTouch LeapPads. I just finished reading the article but as I didn't buy online access I can't offer much of it.

Primarily, it tells of Kevin Carlson, LF director of sales & systems analysis seeing on August 11, that stores had sold 360 of the company's LittleTouch LeapPads the introductory weekend. From that he realized LF would need about 700,000 units to meet projected holiday demand....twice as many as he had planned to ship.

From there it takes you thru what had to be done to meet the demand and how (in my words) an amazing Chinese company was able to successfully respond. It had taken 12 months to produce the first 350,000; LF would want to make that many again in four months.

Unfortunately the story ends on somewhat of a down side; noting that air-shipping costs, in order to supply the demand, are eating up most of the profits on the LittleTouch items.
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