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Here is a story on a company that might be providing competition to Adidas and Nike in the future. I wish I had a chance to invest in this one but it trades on the HK exchange. Lots of potential if it's global strategy pays off.

Even if it doesn't, lots of people play basketball in China:

"2010 National College Player of the Year Teams Up With Chinese Sportswear Company

PORTLAND, Ore., Aug. 23 /PRNewswire/ -- Li-Ning Company Limited ("Li-Ning" or the "Group"; HKSE stock code: 2331) has officially entered into a long term endorsement agreement with Evan Turner, the 2010 recipient of the Naismith Award, the John Wooden Award and the Associated Press Men's College Basketball Player of the Year. Turner becomes the latest addition to Li-Ning's growing cast of global talent and expands the brand's NBA and East Coast presence. The versatile and multi-faceted guard/forward, headed to the Philadelphia 76ers next season, will join the Beijing-based sportswear company in its quest to create a family of world-class, all-star competitors.

"This is truly a game-changing moment for the Li-Ning brand," said Li-Ning's Brand Initiative Director for Basketball, Brian Cupps. "Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage."

Turner, who played collegiately for the Ohio State Buckeyes, led the Big Ten Conference in scoring for two straight years averaging a near double-double in points and rebounds during his collegiate career. The Chicago native led the Buckeyes to a 2010 Big Ten Conference Championship and consecutive NCAA tournaments, including a sweet sixteen appearance."

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