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I rarely worry about per/month or per/quarter. They are things I keep an eye on but don't lose much sleep over those shifts. Per year is dependent on economic/market conditions, freaking out because revenue dropped 07 - 08 is pointless because it is a no-duh moment.

I try to discover honest trends which are interrupted every time we have a market event. The honest trends that matter to me vary from firm to firm and industry to industry.

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