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Author: SkepikI Two stars, 250 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 18165  
Subject: Re: Detailed Ford Presentation Date: 2/17/2013 5:26 PM
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<I'm a bit leery about leaving the low price market with the end of the Ranger, but it's certainly nice that Ford is picking up so many sales at the high end.>

There is no doubt the Ranger is/was a good vehicle. My 97 Ranger beater with 127,000 looks like hell but keeps only Ford. As does my brothers 95 at 225,000. I dont know what F makes on such a vehicle, BUT giving up cheap low margins for spendy in demand high margin trucks? Seems like a shareholders dream. The Ranger used market will be lasting a long time for those who need small and cheap and nothing is cheaper than a used truck that lasts a long time. Likely a market F can be rewarded for ignoring as long as they are filling high demand elsewhere profitably. These are the kind of management decisions that give me hope and keep me long F.
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