<<In this economy, if your business is to survive you cannot "wait by the phone" you must do the extras and go out of your way to make people feel special, and that you care about their situation. That is not just good salesmanship, that is being a good person.>>Seems like a good business model is always a good business model.....at least, some of the time.Like you, I've always tried to provide a service to my patients that's "above and beyond"....not necessarily as a marketing tool but just because it's the "right" thing to do. For me, it's doing to occasional domeciliary visit for wheelchair-bound individuals who don't need sophisticated (and profitable) dentistry but who would need to arrange ambulance transportation to travel the 1/4 mile to my office to have their loose crown recemented if I didn't do this small thing for them. Opening the office for strangers who can't reach their "regular" dentist over a holiday weekend. All the other incidentals.....same day emergency appointments, on-time appointments, immacualate premises, good quality work etc. etc....go without saying.This sort of 5* service certainly gets your name around and is worth more than any other method of marketing I've tried, if you judge success by the number of phone calls I get from relatives and friends of satisfied patients. However, if my office manager doesn't answwer one question correctly, all this hard work does nothing for me.The question????......"Do you accept my plan?"....as in "Can I come and avail myself of all the advantages that you offer over the competition.....advantages that I really, really want......but can I have it for FREE?" Three guesses what the correct answer is!!For every business owner who is thriving by providing excellent customer service and quality of product.....just hope and pray that the employers in your community don't see fit to offer "employee benefits" for whatever it is you provideVivienne
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