<Well, my DW was at the store yesterday and found a 60-some piece flatware set on sale for about $30 (normally $60) and she bought it. Then as she walked to the car with the kids, she said she really thought about it and realized that we didn't NEED this flatware, even it was at a great sale price. So she walked back into the store and returned it, leaving with the $30 cash back in her pocket.>Yes, this is a small example of a huge underpinning of consumerist culture. "Buy now and save". And you know, they're not lying. That truly was a good deal on the flatware, and if you were down to your last 3 forks, deeply sick of mismatched stuff from Goodwill, and wanting a small reward for yourself for being frugal for the past 18 months and paying off a $3500 debt, buying the set could have been an intelligent thing to do. But those slogans entirely skip over "Don't buy now and save even more".It's hard to get a firm grip on this principle, it requires a willingness to swim upstream and ignore the barrage of conditioning that we are all subjected to. Congrats to your wife!In a similar vein, one of my favorite ad slogans is the one that accompanies "Business Opportunities" - "Make up to $6,000 a month!" Well shoot, that's no big deal, I've made up to $6,000 a month from the first day on my first job nearly 40 years ago.
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