Director, Dreamweaver, Drumbeat, Fireworks, Flash, Freehand, Generator, Shockwave--speaking as the editor-in-chief of a motion picture trade magazine and website, I can say that, in the web and print world, there is no company, including the quite good Adobe, that has as stellar a software lineup. The range of publishing needs answered is wide, each title is simply superb, the tools are cross-platform, and the fact that each tool is version driven (e.g., Director is at 8, Dreamweaver at 3, Flash at 4, Freehand at 8) means that Macromedia, unlike, say, the gaming companies that live/die with new titles, has a built-in customer base ready to do repeat brand buying over time. The closest competitor is the aforementioned Adobe, but that firm's hold on the software buying habits of other publishing professionals to my mind springs from its unchallenged Photoshop image-processing program. After that, the landscape lays out this way: Adobe has drawing tool Illustrator, but Freehand is better; Adobe has site creation tool GoLive, but Dreamweaver is better; ditto for their software solutions comparable to Director, Fireworks and Flash. Given the different market-cap situations, the Macromedia vs. Adobe equation comes down to the battle between mind and muscle. Macromedia is at www.macromedia.com; see for yourself.
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