Message Font: Serif | Sans-Serif
No. of Recommendations: 2
Director, Dreamweaver, Drumbeat, Fireworks, Flash, Freehand, Generator, Shockwave--speaking as the editor-in-chief of a motion picture trade magazine and website, I can say that, in the web and print world, there is no company, including the quite good Adobe, that has as stellar a software lineup. The range of publishing needs answered is wide, each title is simply superb, the tools are cross-platform, and the fact that each tool is version driven (e.g., Director is at 8, Dreamweaver at 3, Flash at 4, Freehand at 8) means that Macromedia, unlike, say, the gaming companies that live/die with new titles, has a built-in customer base ready to do repeat brand buying over time. The closest competitor is the aforementioned Adobe, but that firm's hold on the software buying habits of other publishing professionals to my mind springs from its unchallenged Photoshop image-processing program. After that, the landscape lays out this way: Adobe has drawing tool Illustrator, but Freehand is better; Adobe has site creation tool GoLive, but Dreamweaver is better; ditto for their software solutions comparable to Director, Fireworks and Flash. Given the different market-cap situations, the Macromedia vs. Adobe equation comes down to the battle between mind and muscle. Macromedia is at; see for yourself.
Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.