No. of Recommendations: 2
Madecasse. Love what has been done there. I have them bookmarked so I can buy their chocolate.

I have always hoped there would be the way for people to work the soil and work their way out of poverty. To do that reasonably they need to benefit from the bounty of retail prices. Over the years (I'm over 60) I cannot remember any group getting control of their industry from field to retail. Can anyone name one?

I have a friend that is selling Kona-grown coffee. He gets around local buyers standing between him and the retail customer by using only the Web for sales. So far no retail outlet is interested in his brand -- even in Hawaii! But, he was not in poverty before doing his field-to-retail project. In fact, he was retired, with enough money to "test the market" to see if custom roasted coffee would sell. It does. It just isn't very profitable!

The cocoa crop in West Africa, the biggest in the world, is in terrible shape. Cocoa prices are high. World prices went from a low of $2.600 in September to a recent high of almost $3,800.

Madecasse is using the Web to get its message out and get retail prices for its farmers. It appears to be working and firm world prices should be enough to support their current growth.

I love stories like this!

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