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Here's something to think about. So far, I haven't seen but a few commercials for the new SW toys. Knowing the money that both Lucasfilms and Hasbro have into this venture, I'm sure we will see a huge campaign aimed at selling these toys, regardless of how the film is doing. There were tons of commercials for the toys from the first movies and I'm willing to bet there will be even more for Phantom Menace as the release date approaches. In a day where kids are watching more T.V. than ever, this could increase sales greatly. Also, watch for how many commercials start appearing the week after the release. I think that will be the biggest marketing push.
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Does anyone know if there are any tie-ins to market the HAS Star Wars action figures? Is HAS partnering with any of the fast-food chains (McDonalds, Burger King, etc.) to sell the toys along with a "Happy Meal," for example?

Trevar
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I saw a TV commerical w/ a Mc Donald's SW tie-in.
Surley I wasn't dreaming....
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Pepsi paid 2 billion dollars for the rights to Star Wars. They are putting the characters on the cans, around 20 of them. Applause also has the rights to plush star war toys. I think Hasbro has a huge upside because Lucas has become a big stock holder, Hasbro made him a stock holder so that they could get the rights to the toys.
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Tricon Global (YUM), a Pepsi-spinoff which consists of Pizza Hut, Taco Bell, and KFC, has the rights to SW tie-ins. Pizza the Hutt specials? Yo quiero the Force, Obi-Wan? Tattoine-fried chicken? Only Yoda knows what we can expect.... I guess we'll all find out on May 19th.

Kosy
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The build up to Episode 1 started a long time ago.
When HAS released the Power of the Force line of toys starting in 1995, we knew what was coming. The new toys will sell themselves even without a super sized marketing campaign. There has been so much hype for this film it is almost unprecedented. This trilogy, which will probably finish in 2003 or 2004, will put all box office and merchandising sales to shame.

long on HAS

element
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