McRib is back for another temp run according to TV ads.If you notice, Mickey D uses McRib to boost its quarterly sales. It brings in additional traffic. Plus a comparison of pork and beef prices suggests it also boosts margins.But keeping McRib on the menu is said to cause this repeat effect to wear out. Hence, its a temp item they bring back (for a few months, "while supplies last") abt once per year.I predict McDonald's will meet or exceed its numbers for the quarter.
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