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No. of Recommendations: 2
(Market Cap = $294M)

INTRO Here's my semi-annual exercise to see if I remember why I won the stocks I own. I post it in case it helps others too.

Gaiam sells products for healthy and sustainable living. I see the energy conscious and holistic lifestyle sides and am glad that they are spread out into many fields. I am typically leary of consumer retail because consumers can be fickle, but Gaiam's products are the sort that counter rising energy costs, everyday stress, and encourage healthy lifestyles (like your doctor wants you to do). I haven't held the stock long enough to have experience reading the management team and the stock has been volatile, so I will sit and watch for a while.

This investment is a new one for me and I must admit to being somewhat cautious when I bought it. I've watched Real Goods and then watched them get bought out, so I have a history of liking the industry, but was leery of buying a stock that had just gone from $5 to $15. I like their product line and believe that they are in a very good position within a very appealing market. Despite that, I don't buy many of their products because I don't buy many of anyone's products. I'm frugal that way. I believe that this type of expanding market is hard to judge because there is a lot of room for growth. As a result, I tend to believe that most estimates are conservative. As a new stock for me, I will watch it more closely until I get to know it better, but for now I like what I see.

The stock looks reasonably valued based on current data, but the projections suggest that the stock is undervalued.

DISCLAIMER LTBH is my style but I've only recently bought GAIA and am curious to see what happens as they gain exposure and announce revenue growth.
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