missaash,Sure it is simple at that level, but let me explain: I held P&G back when they used to ship me little samples because I held shares in my own name, not as 'street' shares through a brokerage.3M send me a bundle of tapes and other nifty little products.Colgate gave me toiletries. These then turned into coupons, then nothing.Dial sent me soap, and I think cologne.None of those dividend producing companies did that after a while.When times get tough, the perks stop, not only for execs, but everywhere.I just wonder what is the pressure point where management figures that keeping the share price up through economies and managing profit could make cutting dividends viable, and once that almost unspeakable act has been broached, will other companies (especially in same sector) use that as both political cover and a sign to do the same themselves.The guy at the corner gas station used to come running out, check my oil, clean my windscreen, air up the tyres, and such. Those days are gone, never to return, I think.
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