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momule writes,

just an FYI:....a week or so ago, I read on the wire services that someone (consumer group, I believe) had done a study of 7 or 8 drug companies and found that for R&D and advertising expenditures, advertising won out! to the tune of about 15% more than R&D......

maybe someone can give you a link, I will if I find first!.........


Here's a link to the FamiliesUSA study on drug costs and advertising,


http://www.marketwatch.com/news/yhoo/story.asp?source=blq/yhoo&siteid=yhoo&dist=yhoo&guid=%7BAF6B87C0%2D0D30%2D4691%2D859D%2DA0DD89ABC92F%7D

Here's the pharmaceutical industry's response,

http://www.phrma.org/press/newsreleases//2001-07-10.240.phtml

Who you think is telling the "truth" probably depends on your political persuasion. <grin>

intercst

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