Message Font: Serif | Sans-Serif
No. of Recommendations: 4
There is an article on B2 of IBD. It mentions how popular Kefir is
in Europe as opposed to the U.S. and what Julie Smolyansky, the
daughter of Michael Smolyansky who died suddenly in 2002, is doing
to hold the reins of the company as President and CEO, increasing
Kefir's popularity here. ( On a personal note, my wife and I love the
product - just wish we could have access to some of the other products
they offer)

Julie says that she is better able to reach and sell to the female
population which she is targeting that are between the ages of 18 and
59 because she is 29 yrs. old and is able to relate easier.

Lifeway is also aiming at Hispanics with Las Frutas, which has received
positive feedback from test marketing.

The article states that Lifeway sees 15% growth yearly, but the costs
of ingredients rising might slow growth to single digits.

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.