There is an article on B2 of IBD. It mentions how popular Kefir isin Europe as opposed to the U.S. and what Julie Smolyansky, the daughter of Michael Smolyansky who died suddenly in 2002, is doingto hold the reins of the company as President and CEO, increasingKefir's popularity here. ( On a personal note, my wife and I love theproduct - just wish we could have access to some of the other productsthey offer)Julie says that she is better able to reach and sell to the femalepopulation which she is targeting that are between the ages of 18 and59 because she is 29 yrs. old and is able to relate easier.Lifeway is also aiming at Hispanics with Las Frutas, which has receivedpositive feedback from test marketing. The article states that Lifeway sees 15% growth yearly, but the costsof ingredients rising might slow growth to single digits. Kmote
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