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Monster is one of my longest positions and I am upbeat about it because of the potential international growth. They have eaten up market share every quarter for as long as I can remember. Their earnings growth is outstanding, even considering the cost of moving out into new markets, and they have a relatively simple business plan that is easy to follow and understand.

The legal stuff is not a significant concern to me. From everything I have read they buzz comes mostly from coffee. You don't see people suing starbucks after drinking too much coffee. I do not understand how they can be held liable for a drink with caffiene that is over-consumed. In fact, 24 ounces of monster energy drink has 480 mgs of caffeine, just 70mgs more than a Venti brewed coffee. The girl in question apparently had a genetic heart condition that contributed. Making monster liable because she drank 24 ounces of monster two days in a row does not sound reasonable. Any beverage she drank with high levels of caffeine could have resulted in the same outcome. While I am sorry for the parents' loss, I do not see the litigation going very far.

I remain long Monster and may start trading leaps.

Let me be clear, I am not a medical doctor and do not have any special training that would give my opinion any extra weight. The information I present can be easily found on the internet. Do your own research and make up your own mind.
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