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Author: TMFWgourlay Two stars, 250 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 332  
Subject: More detail on new product release Date: 1/14/2005 9:32 PM
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While I was not too sure about the new "Pen top" computer LeapFrog will be releasing in the fall, the more I hear the more encouraged I get. They are creating some strong partnerships that if successful could really leverage their product.

Here is a snippet from the article found at http://tinyurl.com/5lmaf

NEW YORK, Jan. 13 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc.
(NYSE: LF), a leading developer of innovative technology-based educational
products, today announced the formation of a developer network for third-party
publishers, technology companies, and others interested in licensing and
marketing opportunities to support the rapid growth and evolution of the
FLY(TM) pentop computer platform. Building on its strong roots in mass-market
learning and technology products, LeapFrog will join forces with market
leaders across a variety of media and technology industries to catalyze broad-
based development of FLY applications and accessories....

Discussions regarding the potential of the FLY platform have focused on
the following areas:
-- HP and LeapFrog are exploring the possibility of leveraging HP's
imaging and printing technology on the FLY pentop computer platform.
As a leader in Enterprise Digital Pen and Paper technology, HP has
deployed business solutions to automate paper forms for major hospitals
and other industries using the HP Forms Automation System along with HP
Digital Pens. Additionally, HP has developed the capability to print
"digital paper forms" on select HP LaserJet printers. LeapFrog plans to
explore with HP the extension of this expertise to the consumer market.
-- Disney Publishing is granting LeapFrog a license to create a W.I.T.C.H.
Diary, which is based on its hip, fashionable comics property
W.I.T.C.H. (an acronym for the five main characters Will, Irma,
Taranee, Cornelia and Hay Lin) that chronicles the lives of five girls
who have been given special powers to help save the world. The product
is scheduled to be available in Fall 2005.
-- Upper Deck and LeapFrog are planning to launch Flyball(TM), a co-
branded product that brings interactive electronic games to baseball
trading cards on the FLY pentop computer. Upper Deck and LeapFrog are
also working together on new product opportunities that build on Upper
Deck's leadership in sports and entertainment trading cards and
collectibles.
-- MeadWestvaco plans to support the launch of the FLY pentop computer
with a special promotional program during Back-to-School 2005.
LeapFrog and Mead are also working together on product development
opportunities in the consumer paper and school supplies markets.
-- NBC Universal and LeapFrog are exploring opportunities to develop a co-
branded product that brings topical content from NBC News programming
to consumers on the FLY platform.


--Bill
still long on LeapFrog, no intention of selling anytime soon.
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