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More on the datacenter in this article and some insight on the power consumption benefits of Q's Centriq 2400.


The technology industry talks a lot about scale. Whether it's the importance of the network effect, economies of scale in component sourcing, the number of customers or the size of the addressable market, scale is often cited as a prerequisite for success. The same applied at Qualcomm's recent launch of its Centriq 2400 server chip. Scale in the mobile arena is the asset that Qualcomm hopes will help it differentiate in a market becoming increasingly segmented by workloads that must balance price, performance and power consumption.

Mobile scale is unique. There's no other consumer gadget as successful or as ubiquitous as the mobile phone. Shipments this year will reach 1.97 billion, 1.51 billion of them smartphones. . .

It also means that the design and supply of hardware components have benefited from the rise of the smartphone. For example, ARM has seen its designs in more than 100 billion chips over the past 25 years,. . .

Among those sectors, the Internet of things has obvious needs for low-power computing and connectivity. . . What is fascinating is how smartphone scale is now affecting the cloud and data centre.

Qualcomm's Centriq 2400 server chip is a good example. On paper, the company faces a daunting task as a newcomer to a server market dominated by Intel and where low power has traditionally counted for little. But. . .

CloudFlare, which is working with Qualcomm on its server products, stated that tests point to a 50 percent reduction in its power bill using Centriq 2400.

Mobile scale is central to Qualcomm's server differentiation. Centriq is the first server chip to use a 10 nm process node. With smartphones pushing the limits of process technologies and accelerating the shift to smaller geometries, Qualcomm argues that it's mobile scale that gives it a unique advantage against Intel. It is this which enables Qualcomm to compete on cost and power efficiency.


Qualcomm won't displace Intel in the data centre any time soon, but in a market becoming more and more segmented by workloads, Qualcomm could build a healthy position without the need to top the market share table. Mobile scale continues to affect markets well beyond the smartphone industry. While several companies are disrupting from the cloud and out toward the network edge, Qualcomm is using mobile scale to do it in reverse.


http://www.ccsinsight.com/blog/mobile-scale-from-device-to-d...
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