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Hello Fools!

Eidos is shipping Sydney 2000, billed as "the most realistic sports game ever." It features 12 olympic sports and sounds like it will happily exploit the capabilities of PlayStation 2. Seems years ago since my brother and I were dueling it out on Track & Field in the arcades.

An article I read on Activision stated the game market expanded 18% in the first half of the year and that all successful game companies are touting franchises (olympics, FIFA soccer, Army Men). The article also points out that Electronic Arts and Activision, being game publishers 1 and 2, have more research clout and thus higher market valuations than Eidos and 3do.

Speaking of franchises, Lara Croft is getting her own movie, Tomb Raider, directed by Simon West for Paramount. It will be released next summer and is being shot in Cambodia, Iceland, and London.

Now that's product placement!


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