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My quick reaction had two main components:

1. Very few people at this point seem to be paying attention to consumer appeal design. Most are barebones, even ugly, appealing to geeks. Some of this is probably driven by price, i.e., an attempt to keep price down.

2. There seem to be a great variety of mechanics and mechanisms, suggesting that one of the things which needs to sort out is some patent protected moats of best practice.
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