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NBC Tries Speed Ads
By Alyce Lomax (TMF Lomax)
April 5, 2006

You've probably heard of speed dating. How about applying that idea to the increasingly uneasy courtship between advertisers and television viewers?

It's been pretty clear that consumers have been finding ways to avoid commercial breaks these days -- and marketers and broadcasters have good reason for concern. NBC Universal, which is owned by General Electric (NYSE: GE) and Vivendi (NYSE: V), is trying an experiment through which it will see how TV viewers respond to short, one-minute commercial breaks.

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