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In a nutshell, Microsoft's leadership understands that getting into mobile now is their biggest and possibly last hope of being something other than the king of an empire in decline.

This is why Microsoft is putting nearly 2 billion into promoting Windows 8 and another 1.5 billion into MS Surface inventory. It is also why they invested over a $1 billion in Nokia 'platform payments', and $300 million in Barnes and Noble.

Make no mistake, Microsoft needs Windows 8 to be successful and they need it to be successful *soon*. Microsoft's management knows this, which is why they are putting so much on the line here.
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