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Author: Joboo29 One star, 50 posts CAPS All Star Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 35371  
Subject: New Bike Date: 2/14/2002 1:42 PM
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Hi All, First Polaris, then the V-Rod, now this:
another New American Motorcycle.

At a press conference late Friday, the CEO of Johnson
Marine, makers of Johnson outboard marine engines and
other recreational equipment, (and manufacturer of the
Harley-Davidson Twin Cam engine cases), unveiled a new
line of heavyweight cruiser style motorcycles designed
to compete head-to-head with industry leader Harley-Davidson.

Peter Long, Johnson brands marketing manager, said,
"We have studied the market and determined that Harley-
Davidson, while highly successful, has narrowly missed
the mark when targeting motorcycle buyers".

Long added, "We, at Johnson Marine, are convinced our
product hits the target dead center and promises to
draw sales away from Harley-Davidson in a way no other
motorcycle hasn't been able to accomplish."

The new line of bikes, marketed under the name 'Big
Johnson Motorcycles', will, according to Long, deliver
what Harley has only promised.

"Our research shows that this, a Big Johnson, is what
Harley buyers are really after".

At the unveiling of the new line Friday, several current
Harley owners agreed. "When I bought my Harley, what I
really needed was a Big Johnson", said one Harley owner.
"But I see now that riding a Harley is no replacement
for having a Big Johnson."

Manager Long also said that his company would follow
the lead of Harley-Davidson and cash in on a huge market
for non-motorcycle related products. "We realize that
not every guy can have a Big Johnson", said Long, "But
image is very important to people. If they don't have
a Big Johnson, they at least want to project the image
of having one."

Asked if he anticipated Big Johnsons showing up in
the hands of Harley owners, Long said it was unlikely.
"I just don't see the need to have a Harley if you have
a Big Johnson", he said.

"And I can't imagine someone who spends all their
resources to acquire a Harley having a Big Johnson.
I think it boils down to this - You either have a
Harley, or you have a Big Johnson, but you are not
likely to have both."

"Given the choice", said Long, "I think most guys
will opt for the Big Johnson."

Another force driving sales for the company will
come from women. A survey of the wives and the
girlfriends of nearly 1,000 potential motorcycle
buyers indicates less than 5% would approve of
their partner spending $15,000 on a Harley Davidson.

But, when asked if they would be willing to pay the
same amount of money to get their partner a Big Johnson,
nearly 4 out 5 thought that would be money well spent.

One female present at the product unveiling was quoted
as saying, "There is no way I will let Lonnie drop 15
grand on another one of those Harleys, but 15 grand to
get him a Big Johnson? Well, that's something we could
both enjoy, and it's something he really needs."

Carla Roundheel, manager of the dealership network
now being established, said her motto is simple,
"I service what we sell."

Big Johnson motorcycles will be traded on the NYSE
stock exchange under the abbreviation P-ENVY.
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