Hi All, First Polaris, then the V-Rod, now this:another New American Motorcycle.At a press conference late Friday, the CEO of JohnsonMarine, makers of Johnson outboard marine engines andother recreational equipment, (and manufacturer of theHarley-Davidson Twin Cam engine cases), unveiled a newline of heavyweight cruiser style motorcycles designedto compete head-to-head with industry leader Harley-Davidson.Peter Long, Johnson brands marketing manager, said,"We have studied the market and determined that Harley-Davidson, while highly successful, has narrowly missedthe mark when targeting motorcycle buyers".Long added, "We, at Johnson Marine, are convinced ourproduct hits the target dead center and promises todraw sales away from Harley-Davidson in a way no othermotorcycle hasn't been able to accomplish."The new line of bikes, marketed under the name 'BigJohnson Motorcycles', will, according to Long, deliverwhat Harley has only promised."Our research shows that this, a Big Johnson, is whatHarley buyers are really after".At the unveiling of the new line Friday, several currentHarley owners agreed. "When I bought my Harley, what Ireally needed was a Big Johnson", said one Harley owner."But I see now that riding a Harley is no replacementfor having a Big Johnson."Manager Long also said that his company would followthe lead of Harley-Davidson and cash in on a huge marketfor non-motorcycle related products. "We realize thatnot every guy can have a Big Johnson", said Long, "Butimage is very important to people. If they don't havea Big Johnson, they at least want to project the imageof having one."Asked if he anticipated Big Johnsons showing up inthe hands of Harley owners, Long said it was unlikely."I just don't see the need to have a Harley if you havea Big Johnson", he said."And I can't imagine someone who spends all theirresources to acquire a Harley having a Big Johnson.I think it boils down to this - You either have aHarley, or you have a Big Johnson, but you are notlikely to have both.""Given the choice", said Long, "I think most guyswill opt for the Big Johnson."Another force driving sales for the company willcome from women. A survey of the wives and thegirlfriends of nearly 1,000 potential motorcyclebuyers indicates less than 5% would approve oftheir partner spending $15,000 on a Harley Davidson.But, when asked if they would be willing to pay thesame amount of money to get their partner a Big Johnson,nearly 4 out 5 thought that would be money well spent.One female present at the product unveiling was quotedas saying, "There is no way I will let Lonnie drop 15grand on another one of those Harleys, but 15 grand toget him a Big Johnson? Well, that's something we couldboth enjoy, and it's something he really needs."Carla Roundheel, manager of the dealership networknow being established, said her motto is simple,"I service what we sell."Big Johnson motorcycles will be traded on the NYSEstock exchange under the abbreviation P-ENVY.
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