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http://media.aoltimewarner.com/media/press_view.cfm?release_num=55253877


ALL YOU is looking to reach value-conscious American women. The magazine will cover a range of topics from interpersonal relationships to home repair, while providing real-life, practical solutions and encouragement in a high-quality editorial environment.


Now if they would leave out the relationship stuff, then this sounds like it might have potential.
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No. of Recommendations: 3
ALL YOU is looking to reach value-conscious American women. The magazine will cover a range of topics from interpersonal relationships to home repair, while providing real-life, practical solutions and encouragement in a high-quality editorial environment.

Now if they would leave out the relationship stuff, then this sounds like it might have potential.

As I read it, I thought, "If it is 'looking to reach value-conscious American women', why is the first thing it mentions have to do with relationships? Why isn't the first thing retirement accounts or something to that effect?"
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>>>As I read it, I thought, "If it is 'looking to reach value-conscious American women', why is the first thing it mentions have to do with relationships? Why isn't the first thing retirement accounts or something to that effect?"<<<

Maybe it's because some relationships are more valuable than others.

But that's another board.

Doug
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why is the first thing it mentions have to do with relationships?

"Make sure you and your sweetie are on the same financial page BEFORE you marry." "Talking money with your spouse." "Raising financially astute kids." Could be done. Could even be useful.

And if they're pitching it at Wal-mart customers, maybe they won't have the filthy-rich designer homes Real Simple is full of (ecch).

One can hope, anyway.
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"Make sure you and your sweetie are on the same financial page BEFORE you marry." "Talking money with your spouse." "Raising financially astute kids." Could be done. Could even be useful.

And if they're pitching it at Wal-mart customers, maybe they won't have the filthy-rich designer homes Real Simple is full of (ecch).


I'd agree with you if the editor's background included managing any magazine that had to do with money, but they list the magazines in her background and they are all the "traditional" women's mags.
I consider it an insult that they consider "interpersonal relationships" to be the most important thing in my life simply because I'm a woman.
When's the last time GQ or some other men's magazine had "interpersonal relationships" as the first thing they list? The closest one is Sports Illustrated's swimsuit edition.
I think I'll stick with WSJ.
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And if they're pitching it at Wal-mart customers, maybe they won't have the filthy-rich designer homes Real Simple is full of (ecch).


I personally like "Budget Living," although sometimes their budget is a little higher than mine. I actually queried them recently on writing an article about pawnshops, but I haven't heard back yet.

However, I thought this was the most telling part of the article:
"ALL YOU gives marketers the opportunity to target the ever-growing population of value-driven consumers in a high-quality environment that speaks directly to them," said Oshin. "And, with initial distribution in Wal-Mart -- where this customer shops -- this magazine will be an extremely efficient way to reach her."

Yep, people, don't forget.... although a magazine may purport to exist to help you live a better life, its REAL purpose is to...sell magazines and the products advertised in that magazine.

RMB

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And if they're pitching it at Wal-mart customers, maybe they won't have the filthy-rich designer homes Real Simple is full of (ecch).

I had a similar ecch reaction when I grabbed a copy of Real Simple from the libe this weekend. It was just full of ads for expensive, conventional items that one would find in other women's magazines. I was expecting content more along the lines of Mother Earth News, so I was disappointed even if the photos, layouts, and typography were great.
flipstress

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