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Balance Bar Co. Plans Nutritional Beverage;
1999 New Product Positioned to Sustain
Growth Momentum

Source: Business Wire

CARPINTERIA, CALIF. (Dec. 22) BUSINESS WIRE -Dec. 22, 1998--Balance Bar
Co. (Nasdaq:BBAR) will introduce a nutritional ready-to-drink beverage,
Total Balance(TM), in first quarter 1999.

Four flavors of Total Balance will be introduced into grocery, natural
food, mass merchandise and club stores in the western region in March
1999, with national distribution planned in September.

"Total Balance has a distinct point of difference as compared to the
nutritional beverages currently on the market," commented Jim Wolfe,

chief executive officer and president of Balance Bar.

"Foremost, Total Balance has no artificial colors, flavors or
preservatives, is high in protein and calcium, and contains 22 vitamins
and minerals. And, like Balance(TM) Bars, Total Balance tastes

The current ready-to-drink nutritional beverage category, including
"Dieting Aids" and "Complete Nutritional Products," recorded sales of
more than $1 billion in 1997. "We are looking forward to expanding this
category with a unique product and positioning," continued Wolfe.

Balance Bar reported record sales results for the third quarter and
nine months ended Sept. 30, 1998. Sales increased 117 percent to $59.5
million in the nine months ended Sept. 30, 1998, from $27.4 million for
the same period in 1997.

The company introduced Balance+(TM) (Plus) in September, a new line of
nutraceutically enhanced nutrition bars in three flavors, each with
different functional ingredients: Honey Peanut with Siberian Ginseng,
Yogurt Berry with Ginkgo Biloba and Chocolate Covered Banana with Rose
Hips and Antioxidants.

Balance Bar markets branded food and beverage products in a
nutritionally balanced, great-tasting and convenient format to
consumers via a variety of distribution channels including natural
food, mass merchandise, club, grocery, convenience, drug and health,
and fitness stores.

The secret to the company's success is that it provides what today's
consumers want -- nutritionally balanced, great-tasting and convenient
foods and beverages. All products are based on the popular 40-30-30
nutrition program, a plan designed to help provide sustained energy and
appetite satisfaction.

To sustain its growth momentum, Balance Bar is expanding its
distribution to new channels and introducing new products. The company
is also implementing a comprehensive marketing communications campaign
that includes advertising, event sponsorships and sampling.

Balance Bars, Balance+ Bars and 40-30-30 Balance Drink Mix are marketed
by the Balance Bar Co. based in Carpinteria. Balance Bar can be reached
at 805/566-0234 or
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