Balance Bar Co. Plans Nutritional Beverage; 1999 New Product Positioned to Sustain Growth Momentum Source: Business Wire CARPINTERIA, CALIF. (Dec. 22) BUSINESS WIRE -Dec. 22, 1998--Balance Bar Co. (Nasdaq:BBAR) will introduce a nutritional ready-to-drink beverage, Total Balance(TM), in first quarter 1999. Four flavors of Total Balance will be introduced into grocery, natural food, mass merchandise and club stores in the western region in March 1999, with national distribution planned in September. "Total Balance has a distinct point of difference as compared to the nutritional beverages currently on the market," commented Jim Wolfe, chief executive officer and president of Balance Bar. "Foremost, Total Balance has no artificial colors, flavors or preservatives, is high in protein and calcium, and contains 22 vitamins and minerals. And, like Balance(TM) Bars, Total Balance tastes fantastic." The current ready-to-drink nutritional beverage category, including "Dieting Aids" and "Complete Nutritional Products," recorded sales of more than $1 billion in 1997. "We are looking forward to expanding this category with a unique product and positioning," continued Wolfe. Balance Bar reported record sales results for the third quarter and nine months ended Sept. 30, 1998. Sales increased 117 percent to $59.5 million in the nine months ended Sept. 30, 1998, from $27.4 million for the same period in 1997. The company introduced Balance+(TM) (Plus) in September, a new line of nutraceutically enhanced nutrition bars in three flavors, each with different functional ingredients: Honey Peanut with Siberian Ginseng, Yogurt Berry with Ginkgo Biloba and Chocolate Covered Banana with Rose Hips and Antioxidants. Balance Bar markets branded food and beverage products in a nutritionally balanced, great-tasting and convenient format to consumers via a variety of distribution channels including natural food, mass merchandise, club, grocery, convenience, drug and health, and fitness stores. The secret to the company's success is that it provides what today's consumers want -- nutritionally balanced, great-tasting and convenient foods and beverages. All products are based on the popular 40-30-30 nutrition program, a plan designed to help provide sustained energy and appetite satisfaction. To sustain its growth momentum, Balance Bar is expanding its distribution to new channels and introducing new products. The company is also implementing a comprehensive marketing communications campaign that includes advertising, event sponsorships and sampling. Balance Bars, Balance+ Bars and 40-30-30 Balance Drink Mix are marketed by the Balance Bar Co. based in Carpinteria. Balance Bar can be reached at 805/566-0234 or www.balance.com.
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