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In this nutty market, "No news is bad news." Even if the news is luke warm, the market remains unimpressed. Here's some good news which apparently perked up 'the Street' because, RCCK posted a 9% gain yesterday. The news is that RCCK has a new president,Michael D. Hollerbach, to handle the day-to-day. Here's the skinny from the news wire here at the Fool:

Prior to joining Rock Financial, Michael D. Hollerbach held many executive level
positions in the Pulte family of companies, including most recently
Chief Financial Officer of the parent Pulte Corporation and a member of
its Boardof Directors. During his tenure with Pulte, Hollerbach served
as President of the Financial Services Group, Chairman and CEO of First
Heights Bank, and President and CFO of Pulte Mortgage Corporation
(formerly ICMMortgage Corporation). His strong business and financial
acumen combined with sound business judgement contributed to Pulte's
becoming a Fortune 600 international homebuilding, real estate, and
financial services company.

The nascent on-line financial services appear as 'fly-by-night' to most investors because they lack the physical ediface and long track record of their b&m counterparts. Their credibility is suspect, as is the security of the Internet itself, for most folks. By hiring Mr.Hollerbach, with his credentials and experience with Pulte, the Rock has gained some solid credibility in its management team.
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