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Author: mheusser One star, 50 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 15017  
Subject: Next Biz Step for me? Date: 2/24/2014 11:13 AM
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cross-posting from small biz fools because I am told that board is inactive ...

So I run a small business that does contracting and consulting for technology. 'Growth' for us, is good contractors to hire (supply) and customers who need work done (demand). Our customers are businesses with IT organizations.

We need to work on leadgen.

Idea: I'd like to start sponsoring local tech conferences.

The basic math works like this:

Pay ($1,000) for a sponsorship
Opportunity ($500) cost of your time to attend
Opportunity cost of at least 1 staff member, plus perhaps hard hourly costs ($800)
Pay ($500?) for a tablecloth that falls over with your logo on it
Pay ($500?) for a banner (at the very least something like this):


Get more business cards for me and staff - ($250 to $500)

Develop a one page "what we do" sheet (?$250 to outsource /w graphic design?)

Develop a couple of one page "classes and consulting" sheets - glossy/pretty ($500?)

Ten copies of my book ($400) to stack and look impressive

2014 Excelon World Tour T-shirts ($500?)

Maybe give away a iPod or something?

That's $5,000 or so, which is what I will pay if I hire my graphics designer to do it.

If I get ONE contract out of it plus find someone to do the work. that'd be profit. Even if I get closed deals but make the investment, the next conference sponsorship now costs half as much because we have all the 'gear.'

Alternatively, I could be my own general contractor and try to get these piecemeal, which would likely be much cheaper (I know you saw those numbers and were suspicious, right? That is the cost of overhead, ain't it?) but take more time. Also, my graphics designer, who is a freelancer, is GOOD AT THIS STUFF. I am, well, not, and not inclined to learn.
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