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Nice write-up. I agree bebe is well run as is evidenced by its margins, return on equity, and cash conversion cycle. Hopefully the recent fashion 'misses' will be corrected soon. Additionally, I'm hopeful that Eva Longoria as the "face" of BEBE Sport will help expand that brand.

> PS I've always wanted to it pronounced "bee-bee" or "bay-beh!"??


From -> About bebe -> FAQs:
How do you pronounce the name of your company? What does bebe mean?

It is pronounced "bee-bee." bebe was founded as a San Francisco boutique in 1976 by Manny Mashouf, the company's Chairman and Founder. The name bebe was selected because it represented the philosophy of the time ("to be or not to be") as well as other multilingual meanings including the Persian name for the queen in a deck of cards and the Turkish word for woman.
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