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OK, but how is this different from major retailers like say Macy's that have sales almost every week. Sure those items are sold at a higher price some of the time, but shoppers soon learn never to buy unless the item is on sale. And if its not on sale today, to wait a while.

All of this is modern merchandizing designed to get people in the stores and to buy there.

But most shoppers are smarter than that and learn to deal with these games. Regular shoppers get rewarded by knowing the merchandise and knowing when a sale price is a good one.
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