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OK - So I went to the link which told me as in the OP that Palin is tanking. But no numbers.

So I went to the ONLY link in the Huffington piece and that took me to the NYTimes article, the second paragraph of which is this:

By every indication, Ms. Palin seemed on the brink of producing a whole series of benefits for Mr. McCain. She could rally Republican base voters who have long been wary of Mr. McCain because of his positions on some issues. She could permit Mr. McCain to reach out to independent and perhaps even Democratic women voters upset at the nature of the Democratic contest that resulted in Mr. Obama defeating Senator Hillary Rodham Clinton.

Then, waaaay down in the Times article I found this:

And the New York Times/CBS News poll found no evidence, at least to date, that Ms. Palin has allowed Mr. McCain to expand his appeal to women voters or independent voters. Polls taken immediately after the convention had found evidence of a sharp increase in support for Mr. McCain among white women, but this poll suggests that that effect was, so far at least, limited. White women were evenly divided between Mr. McCain and Mr. Obama; before the conventions, Mr. McCain led Mr. Obama among white women, 44 percent to 37 percent.

Using this to support "nosedive" might be comforting but seems to me to be a stretch.
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