Message Font: Serif | Sans-Serif
No. of Recommendations: 3
Reuters Summit-LeapFrog president sees lots of room to grow

Friday March 19, 6:51 pm ET
By Angela Moore

NEW YORK, March 19 (Reuters) - Instead of being content with being a big frog in the once sleepy pond of learning toys, educational toymaker LeapFrog Enterprises Inc. (NYSE:LF - News) sees plenty of room to grow, its president, Jerry Perez, said at the Reuters Consumer Products and Retail Summit on Friday.

LeapFrog, known for its LeapPad line, a junior-sized laptop system that holds interactive workbooks, believes bilingual learning and television are among the possible areas for growth, Perez said.


"LeapFrog's products are excellent but they're managing this asset badly," said Natalie Walrond, an analyst with Pacific Growth Equities. "They have a new management team, the company is in the doghouse, and it's a wait-and-see story. A lot of investors want to see a few quarters where they set expectations and meet them."

I agree with Natalie Walrond. Just about everyone agrees that the actual products are great and that they are popular. However investor confidence has been shaken over the last 6 months, and I think the problem is with the "institutional investors" who may want to dump some LeapFrog shares before they send out the "end of quarter" reports.

I think LeapFrog did the right thing in recruiting Mr. Perez. In the article he says something about putting the nose to the grindstone to resolve the recent difficulties the company has faced. That seems like the right attitude from someone who has years of experience in the toy industry...

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.