No. of Recommendations: 2
Our JCP seemed to start attracting a younger crowd when they put in a Sephora inside their mall store. For serious shopping, I'd probably stick with Belk's or Dillard's, although my husband swears by their men's suits and shirts (their SAs in menswear seem to be consistently helpful and knowledgeable, as well).

The main brands at JCP are available at a local outlet store, although it's kind of a miserable experience.

I have to admit that if they didn't have a Sephora, I wouldn't go there except to pass through to the other section of the mall. Some of the clothes I see are cute enough, but if I'm mall shopping these days, it's for something specific and not likely to be a JCP item.

cm, does enjoy the heck out of Sephora on occasion
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