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Hi all,

Somewhat of milestone in that this is about the price point where I first discovered Dave. Gorokin (sp?) had just become CEO (now Ex-CEO) and him along with the current CFO, Purcel, and another one or two insiders had all just made some meaningful insider buys. There was a price runup as a result into the mid-teens and then it fell back below $11 after the excitement had worn off and that's when I added my original shares.

Thought it might be good to check in on what might be driving the price action and found a couple noteworthy developments.

* The newest franchise store opened in San Jose on 9/20/2010:

* Dave sold 3 franchise licenses in Hawaii on 9/8/2010:

So, there would seem to be reason to be optimistic about the future.

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