Oz reached $102 million in domestic sales in seven days. 53% of the sales were for the 3-D version (including IMAX). Mr. Iger made the point that he thought it was visually beautiful. The high level of 3-D sales tells me the theater goers think the same.BoxOfficeGuru.com is estimating $250 million for the domestic run. For comparison, Alice did $334 million.W.D.
I would love to know the profit-potential of this film as it compares to Alice over the long run. Is the Oz feature more valuable because the talent might take less of the gross? I ask because I am wondering if Depp and Burton were more powerful with Disney than Raimi and Franco in terms of all that first-gross/backend stuff.
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