Message Font: Serif | Sans-Serif
No. of Recommendations: 0
znv (5706 )
From: paul richards
Thursday, Sep 17 1998 12:45PM ET
Reply # of 5707

ignore this:

>The picture was even bleaker for The Learning Company. Although the company got a bigger
market share jolt during the promotion, the company ended up losing more ground after the
promotion was over. The Learning Company added 3.5 percentage points in unit share and
1.9 points in revenue share during the NTZ campaign, but the company's market share in June
was 2.7 points lower in revenue share and virtually unchanged for unit sales. The Learning
Company probably got the bigger initial boost from its NTZ program relative to Cendant
because it was more generous in allowing one rebate per household per title, while Cendant
only allowed one rebate per household overall. Once the NTZ campaign was over, The
Learning Company's average weekly unit sales dropped 9.1 percent, its unit market share
dropped 9.8 percent, its average weekly revenue dropped 14.9 percent and its revenue share
dropped 12.7 percent<
Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.