znv (5706 ) From: paul richards Thursday, Sep 17 1998 12:45PM ET Reply # of 5707 ignore this: http://www.pcdata.com/newsletters/PCInsight/PCInsight.asp >The picture was even bleaker for The Learning Company. Although the company got a bigger market share jolt during the promotion, the company ended up losing more ground after the promotion was over. The Learning Company added 3.5 percentage points in unit share and 1.9 points in revenue share during the NTZ campaign, but the company's market share in June was 2.7 points lower in revenue share and virtually unchanged for unit sales. The Learning Company probably got the bigger initial boost from its NTZ program relative to Cendant because it was more generous in allowing one rebate per household per title, while Cendant only allowed one rebate per household overall. Once the NTZ campaign was over, The Learning Company's average weekly unit sales dropped 9.1 percent, its unit market share dropped 9.8 percent, its average weekly revenue dropped 14.9 percent and its revenue share dropped 12.7 percent<
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