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Author: prichards Two stars, 250 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 476  
Subject: pc data report on TLC's losing mktshare Date: 9/17/1998 12:41 PM
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znv (5706 )
From: paul richards
Thursday, Sep 17 1998 12:45PM ET
Reply # of 5707

ignore this:

http://www.pcdata.com/newsletters/PCInsight/PCInsight.asp

>The picture was even bleaker for The Learning Company. Although the company got a bigger
market share jolt during the promotion, the company ended up losing more ground after the
promotion was over. The Learning Company added 3.5 percentage points in unit share and
1.9 points in revenue share during the NTZ campaign, but the company's market share in June
was 2.7 points lower in revenue share and virtually unchanged for unit sales. The Learning
Company probably got the bigger initial boost from its NTZ program relative to Cendant
because it was more generous in allowing one rebate per household per title, while Cendant
only allowed one rebate per household overall. Once the NTZ campaign was over, The
Learning Company's average weekly unit sales dropped 9.1 percent, its unit market share
dropped 9.8 percent, its average weekly revenue dropped 14.9 percent and its revenue share
dropped 12.7 percent<
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